B&Q's Strategies in China |
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Abstract:
The rapid growth of the Chinese home improvement industry led several leading international companies like IKEA to expand their operations in the country. By late 2006, B&Q faced stiff competition from foreign as well as local companies like OrientHome. The case examines the entry and expansion strategies of B&Q in China and how the company is positioned to face increasing competition in the Chinese home improvement industry. Issues:
» Study and analyze the entry and expansion strategies of B&Q in China Contents:
Keywords:B&Q China, Home Improvement Industry, World Trade Organization, Do It Yourself Concept, Entry Strategy, Growth Strategies , Joint Venture, Retail Expansion, Foreign Direct Investment, Supply chain management, Leading Retailers in China, Every Day Fair Prices, International Trade Practices |
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